Estee Lauder | "Spill The Tea with Moms" Campaign.
The Brief:
The client wanted to leverage the Mother's Day moment with emotional storytelling that connects with the consumers while encouraging both the audiences: the mothers & the daughters, to purchase the products.
What we did:
Motherhood is a universal language that is similar yet so different, as every mother has her own unique set of experiences that she goes through. This highlights the beauty of motherhood. Leveraging on this thought, this Mother’s Day, we drove a conversation on motherhood by highlighting some secrets/tips, shared by the Schbang Moms!
Master Articulation: "Spill The Tea With Moms #MomKnowsTheBest"
Pre-buzz Idea: A fun teaser that showcased contextless reactions, hints of a few questions and answers, and a CTA that encouraged the users to join in the conversation and to celebrate all the amazing moms out there.
D-Day Idea: When mothers connect on topics that interest them, they always have amazing, fun views and reactions to them. Harping on this emotion, we struck up a conversation on ‘Spill The Tea with Moms’ and asked Estee Lauder mothers on our socials to drop their confessions and tips on keeping up with motherhood. For the main reel, we partnered with 3-4 mothers from Schbang GCH, where they react to those anonymous confessions/tips in a fun, lighthearted way and give us their thoughts on it.
Let's look at the numbers:
We garnered over 8000 views and some heartwarming comments from our audience.
